Don’t Steal From Yourself

One of my favorite business thinkers (and doers) is Jay Abraham. Through his penchant for simple, but unobvious strategies, he has generated for his clients more than 21.7 billion dollars. Some of his most notable students include Tony Robbins, Daymond John, and Ramit Sethi.

In his book The Sticking Point Solution, he shares his simple philosophy on life:

You shouldn’t steal from yourself. If you’re going to commit your life to an enterprise, wealth creation, the security and the financial well-being of your family… and if other people—your staff, your team, your employees, your vendors—are going to commit their lives to you, you owe to yourself and to everyone else to get the highest and best results. You should never accept a fraction of the yield when with the same effort or less, the same people or fewer, the same time or less, the same capital or less, the same opportunity cost or less, can deliver so much more to you currently, and perpetually.

How often do we assume that if we want to get more, we need to have more resources? Throwing more money, time, and energy at problems doesn’t always produce sustainable results.

Instead of spending more on costly client acquisition, we could sell more to our existing clients.

Instead of exercising for longer hours, we could keep the same routine, but exercise with more attention.

What if, in all key areas of our lives, we developed a habit of asking ourselves how to get more for the same or less?