Do you want a simpler life?

Hi, I’m Martin. I’m a writer, solopreneur, and lifelong learner.

Let me share with you my thoughts on how to use the 80/20 principle to live a more rewarding life.

Why think 80/20?

Originally discovered by Italian economist Vilfredo Pareto, the 80/20 principle is a power law stating that 80% of outcomes come from 20% of the causes.

In simple terms, the rule says that only a few vital factors have a disproportionate impact on the results. The rest is largely insignificant.

We can apply the 80/20 rule in all fields. Through cultivating a counterintuitive attitude, we can enjoy a more rewarding life while doing less.

Think 80/20 is the place where you’ll learn how to embrace this fascinating philosophy.

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Most Recent Articles

80/20 Marketing Is Like Herding Cattle

In his book The Practice, Seth Godin writes:

How is it possible for three cowboys to herd a thousand cattle?

Easy. They don’t.

They herd ten cattle, and those cattle influence fifty cattle and those cattle influence the rest.

When creating a marketing strategy for a new project, it’s easy to forget about this simple fact. We overcomplicate things so much we end up wasting time on busywork.

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Is Solopreneurship the Ultimate 80/20 in Business?

The most unenjoyable periods in my business life come from the projects that involved hiring employees.

I love entrepreneurship because it allows me to work when I want, on what I want, without ever reporting to anyone else. Having employees has always felt to me like prison, as having a job and a boss, rather than the flexibility and freedom.

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Why Race to the Finish Line?

Books where you highlight entire paragraphs on almost every page are rare. They also need to find you at the right moment so that you’re open to their message. Exploring the topics of mindfulness and self-compassion, I’ve recently added a new such gem to my (digital) bookshelf: Radical Acceptance by Tara Brach.

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Falling in Love With Non-Doing

In his video How to REALLY be Healthy in Mind & Body, movement expert Josh Hash shares an insightful story. After having his appendix removed, he was unable to train and do much else besides rest and recover.

As a person in love with doing, addicted to setting goals and pursuing them, he found the experience tough. But it was also eye-opening. He noticed another part of life. It’s the one we overlook in our highly-stimulating world. It’s the opposite of constant action, goals, plans, tasks, variety, efficiency, high energy, and so on.

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Five Rules to 80/20 Your Wardrobe

If there’s one thing I’ll postpone purchasing for as long as possible, it’s new clothes. I’m perfectly fine wearing the same clothes for years on end, even when they’re worn out (to the dismay of my girlfriend).

I hate when people are wasteful with clothes, claiming they “need” to buy them every month. The mere thought of owning hundreds of items alone would drive me crazy. Then there are environmental reasons—it takes 2,700 liters to make one t-shirt. Then there’s time and energy wasted buying, storing, and choosing between all the clothes.

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Why Doesn’t Everyone Use the 80/20 Principle?

If the 80/20 rule is so effective, why doesn’t everyone already use it? Why does nobody teach it at schools? Why do people still praise the value of hard work over smart work?

Because it’s easier to do than think.

Tell someone to work on their business for an hour and they’ll happily oblige. Now tell them to think about their business for an hour. The mere idea is deeply uncomfortable, if not offensive. How dare you waste your time thinking? The world belongs to doers!

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