80/20 Marketing Is Like Herding Cattle

In his book The Practice, Seth Godin writes: How is it possible for three cowboys to herd a thousand cattle? Easy. They don’t. They herd ten cattle, and those cattle influence fifty cattle and those cattle influence the rest. When creating a marketing strategy for a new project, it’s easy to forget about this simple …

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Why Race to the Finish Line?

Books where you highlight entire paragraphs on almost every page are rare. They also need to find you at the right moment so that you’re open to their message. Exploring the topics of mindfulness and self-compassion, I’ve recently added a new such gem to my (digital) bookshelf: Radical Acceptance by Tara Brach. One of the …

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Falling in Love With Non-Doing

In his video How to REALLY be Healthy in Mind & Body, movement expert Josh Hash shares an insightful story. After having his appendix removed, he was unable to train and do much else besides rest and recover. As a person in love with doing, addicted to setting goals and pursuing them, he found the …

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Five Rules to 80/20 Your Wardrobe

If there’s one thing I’ll postpone purchasing for as long as possible, it’s new clothes. I’m perfectly fine wearing the same clothes for years on end, even when they’re worn out (to the dismay of my girlfriend). I hate when people are wasteful with clothes, claiming they “need” to buy them every month. The mere …

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The Dangers of Ruthless Extrapolation in Business

Recognizing patterns was helpful for our ancestors. They could make decisions based on seasonal cues or changes in food supply. But today, we often extrapolate too much. In his article “Ruthless Extrapolation,” professor of physics Tom Murphy demonstrates this with an extrapolation of transatlantic crossing times: Extrapolate the progress of the aeronautical age to 2012, …

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Addicted to Action-Taking

Hi, I’m Martin and I’m addicted to action-taking. At the beginning of October I made a hard decision to shut down a new business. I told myself that I would take it easy for the foreseeable future. I needed it for my mental health. I would focus on my road trip through Europe. Then I …

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